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Certification Program · Coming Soon

The Archetype
Institute.

Where lived experience becomes a credential. Where mothers become leaders.

The Founding Cohort

The first cohort is free.

$4,997  FREE

Our founding cohort gets the full certification at no cost. Open to women across the United States. This is an application, not automatic. We are choosing the women who will help build this with us.

Seats are limited. Apply now and we will be in touch.

Apply for the Free Founding Cohort
Founding Cohort Now Open
Who This Is For

You became a mom.
You didn't stop being
a woman with purpose.

You have spent years carrying everything. You know what burnout feels like from the inside. You understand identity loss, invisible labor, and the silence that settles in when you stop knowing who you are outside of everyone else's needs.

The Archetype Institute is where that lived experience becomes a credential — and a coaching practice in your city that changes other women's lives while building yours.

"Your experience is the qualification. The Institute gives you the framework, the training, and the title."

Certification program fits every budget. Join the waitlist for full details.

By signing up, you will also get the monthly This Mom-ish newsletter with events, launches and offers. You can unsubscribe anytime.

Certified Maternal Wellness Coach
What You Earn

Everything you need to build a practice that actually fills.

🎓

Certified Title

Licensed to use the Motherhood Soul Archetype framework in your own coaching practice.

📚

Full Framework Training

All six archetypes, wounds, lessons, and coaching methodology. Everything you need to use this with clients.

🌆

City Expansion Rights

Run community events and Archetypes Tour stops in your market. Build the movement where you live.

🤝

Coach Network

Ongoing community with certified coaches across the country. You are never building alone.